:root {
  --dark: #03403A;
  --dark-deep: #0D5552;
  --teal: #56B0AC;
  --teal-lt: #A8D5D2;
  --teal-soft: #D4ECEA;
  --off: #F5FFFE;
  --line: #E5EBEA;
  --ink: #0E1F1D;
  --muted: #5A6B69;
  --gold: #C9A34E;
  --red: #C24C4C;
  --green: #1D9E75;
  --bg-soft: #F0F8F7;

  --f-head: 'Reem Kufi', 'Segoe UI', system-ui, sans-serif;
  --f-body: 'IBM Plex Sans Arabic', 'Segoe UI', system-ui, sans-serif;
  --f-num: 'Inter', system-ui, sans-serif;
  --f-mono: 'JetBrains Mono', monospace;

  --r-sm: 8px;
  --r-md: 12px;
  --r-lg: 16px;
  --r-xl: 24px;

  --shadow-sm: 0 1px 2px rgba(3, 64, 58, 0.06);
  --shadow-md: 0 4px 12px rgba(3, 64, 58, 0.08);
  --shadow-lg: 0 10px 30px rgba(3, 64, 58, 0.12);
  --container: min(1200px, calc(100vw - 32px));
}

*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--f-body);
  font-size: 16px; line-height: 1.75;
  color: var(--ink); background: var(--off);
  direction: rtl;
  text-rendering: optimizeLegibility;
  -webkit-font-smoothing: antialiased;
}
img, svg { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: none; cursor: pointer; }

.skip-link {
  position: absolute; top: -40px; right: 8px; z-index: 100;
  background: var(--dark); color: var(--off); padding: 8px 16px;
  border-radius: var(--r-sm); font-size: 14px; font-weight: 600;
  transition: top 0.2s;
}
.skip-link:focus { top: 8px; }

/* NAV */
.nav {
  position: sticky; top: 0; z-index: 50;
  background: rgba(245, 255, 254, 0.94);
  backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--line);
  transition: box-shadow 0.2s;
}
.nav.scrolled { box-shadow: var(--shadow-md); }
.nav__inner {
  max-width: var(--container); margin: 0 auto;
  display: flex; align-items: center; justify-content: space-between;
  padding: 14px 0; gap: 24px;
}
.nav__logo { display: flex; align-items: center; gap: 10px; }
.nav__logo-mark {
  width: 38px; height: 38px; border-radius: 9px; background: var(--dark);
  display: flex; align-items: center; justify-content: center;
}
.nav__logo-mark svg { width: 22px; height: 22px; }
.nav__logo-name { font-family: var(--f-head); font-weight: 700; font-size: 18px; color: var(--dark); }
.nav__logo-sub { font-family: var(--f-num); font-size: 10px; color: var(--muted); letter-spacing: 1px; }
.nav__links { display: flex; gap: 4px; align-items: center; }
.nav__links a {
  padding: 10px 14px; border-radius: var(--r-sm); font-size: 14.5px; font-weight: 500;
  color: var(--ink); transition: all 0.15s;
}
.nav__links a:hover { background: var(--bg-soft); color: var(--dark); }
.nav__links a.active { background: var(--dark); color: var(--off); }
.nav__cta {
  background: var(--dark); color: var(--off);
  padding: 10px 18px; border-radius: var(--r-md); font-weight: 600; font-size: 14px;
  transition: all 0.15s;
}
.nav__cta:hover { background: var(--dark-deep); transform: translateY(-1px); }
.nav__burger { display: none; width: 44px; height: 44px; border-radius: var(--r-sm); }
.nav__burger svg { width: 24px; height: 24px; margin: auto; }
@media (max-width: 1024px) { .nav__links { display: none; } .nav__burger { display: flex; } }

/* Breadcrumb */
.crumb {
  padding: 12px 0; font-size: 13px; color: var(--muted);
  border-bottom: 1px solid var(--line); background: var(--bg-soft);
}
.crumb__inner { max-width: var(--container); margin: 0 auto; padding: 0 16px; }
.crumb a { color: var(--dark-deep); }
.crumb a:hover { color: var(--teal); }
.crumb__sep { margin: 0 8px; color: var(--line); }

.container { max-width: var(--container); margin: 0 auto; padding: 0 16px; }
.section { padding: 80px 0; position: relative; }
.section--tight { padding: 56px 0; }
@media (max-width: 768px) { .section { padding: 56px 0; } .section--tight { padding: 40px 0; } }

/* BLOCK 01 — Hero (Marketing-specific, NO stats) */
.hero {
  background: linear-gradient(160deg, var(--dark) 0%, var(--dark-deep) 100%);
  color: var(--off); position: relative; overflow: hidden;
  padding: 72px 0 64px;
}
.hero::before {
  content: ''; position: absolute; inset: 0;
  background-image:
    radial-gradient(circle at 85% 30%, rgba(86, 176, 172, 0.18) 0%, transparent 40%),
    linear-gradient(rgba(86, 176, 172, 0.04) 1px, transparent 1px),
    linear-gradient(90deg, rgba(86, 176, 172, 0.04) 1px, transparent 1px);
  background-size: 100% 100%, 60px 60px, 60px 60px;
  pointer-events: none;
}
.hero__inner {
  max-width: var(--container); margin: 0 auto; padding: 0 16px;
  display: grid; grid-template-columns: 1.4fr 1fr; gap: 56px; align-items: center;
  position: relative; z-index: 1;
}
@media (max-width: 900px) {
  .hero { padding: 56px 0 48px; }
  .hero__inner { grid-template-columns: 1fr; gap: 36px; }
}

.hero__eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 7px 14px; border-radius: 99px;
  background: rgba(201, 163, 78, 0.12); border: 1px solid rgba(201, 163, 78, 0.35);
  color: var(--gold); font-family: var(--f-num); font-size: 11.5px; font-weight: 600;
  letter-spacing: 1.5px; text-transform: uppercase; margin-bottom: 24px;
}
.hero__eyebrow::before {
  content: ''; width: 6px; height: 6px; border-radius: 50%;
  background: var(--gold); box-shadow: 0 0 8px var(--gold);
}
.hero h1 {
  font-family: var(--f-head); font-weight: 700;
  font-size: clamp(30px, 4.8vw, 48px);
  line-height: 1.2; margin-bottom: 24px; color: var(--off);
  letter-spacing: -0.5px;
}
.hero h1 em { font-style: normal; color: var(--teal-lt); }
.hero__sub {
  font-size: clamp(16px, 2vw, 18.5px);
  line-height: 1.8; color: rgba(245, 255, 254, 0.8);
  margin-bottom: 28px; max-width: 620px;
}
.hero__meta {
  display: inline-flex; align-items: center; gap: 14px;
  padding: 8px 16px; background: rgba(245, 255, 254, 0.06);
  border-radius: 99px; font-family: var(--f-num); font-size: 13px;
  color: var(--teal-lt); margin-bottom: 24px;
}
.hero__meta-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--teal); }
.hero__ctas { display: flex; gap: 12px; flex-wrap: wrap; }

.btn {
  display: inline-flex; align-items: center; gap: 8px;
  padding: 14px 24px; border-radius: var(--r-md);
  font-family: var(--f-body); font-weight: 600; font-size: 15px;
  transition: all 0.18s; border: 1.5px solid transparent; cursor: pointer;
}
.btn--primary { background: var(--teal); color: var(--dark); }
.btn--primary:hover { background: var(--off); transform: translateY(-1px); box-shadow: var(--shadow-lg); }
.btn--ghost { background: transparent; color: var(--off); border-color: rgba(245, 255, 254, 0.3); }
.btn--ghost:hover { background: rgba(245, 255, 254, 0.08); border-color: var(--teal-lt); }
.btn--dark { background: var(--dark); color: var(--off); }
.btn--dark:hover { background: var(--dark-deep); transform: translateY(-1px); }
.btn svg { width: 16px; height: 16px; }

/* Hero visual — operation→marketing workflow (NOT stats, differentiates from Home) */
.workflow {
  background: rgba(245, 255, 254, 0.06);
  border: 1px solid rgba(86, 176, 172, 0.2);
  border-radius: var(--r-lg); padding: 28px;
  display: flex; flex-direction: column; gap: 14px;
}
.workflow__label {
  font-family: var(--f-num); font-size: 11px; font-weight: 600;
  color: var(--teal-lt); letter-spacing: 2px; text-transform: uppercase; margin-bottom: 4px;
}
.workflow__step {
  display: flex; align-items: center; gap: 12px;
  padding: 12px 14px; background: rgba(245, 255, 254, 0.04);
  border-right: 3px solid var(--teal); border-radius: var(--r-sm);
}
.workflow__step-num {
  font-family: var(--f-num); font-weight: 700; font-size: 14px;
  color: var(--teal-lt); min-width: 18px;
}
.workflow__step-text { font-size: 14px; color: rgba(245, 255, 254, 0.88); line-height: 1.5; }
.workflow__step-text strong { color: var(--off); }
.workflow__arrow {
  color: var(--teal); font-size: 16px; text-align: center; line-height: 1;
  margin: -4px 0; opacity: 0.6;
}

/* Section titles */
.sect-title { max-width: 820px; margin: 0 auto 56px; }
.sect-title--center { text-align: center; }
.sect-title__eyebrow {
  display: inline-block;
  font-family: var(--f-num); font-size: 11px; font-weight: 600;
  color: var(--teal); letter-spacing: 2px; text-transform: uppercase;
  margin-bottom: 12px;
}
.sect-title h2 {
  font-family: var(--f-head); font-weight: 700; font-size: clamp(26px, 3.5vw, 38px);
  color: var(--dark); line-height: 1.25; margin-bottom: 16px;
}
.sect-title h2 em { font-style: normal; color: var(--teal); }
.sect-title p { font-size: 16.5px; color: var(--muted); line-height: 1.8; }

/* BLOCK 02 — Definition */
.section--def { background: var(--bg-soft); }
.def-card {
  max-width: 900px; margin: 0 auto;
  background: #fff; border-radius: var(--r-xl);
  padding: 48px 40px; border: 1px solid var(--line);
  box-shadow: var(--shadow-md); position: relative;
}
.def-card::before {
  content: 'DEFINITION'; position: absolute; top: 20px; left: 40px;
  font-family: var(--f-num); font-size: 10px; font-weight: 600;
  color: var(--teal); letter-spacing: 2px;
}
.def-card h2 {
  font-family: var(--f-head); font-weight: 700; font-size: clamp(24px, 3vw, 32px);
  color: var(--dark); margin-bottom: 20px; line-height: 1.3;
}
.def-card__answer {
  font-size: 17.5px; line-height: 1.85; color: var(--ink);
  padding: 22px; background: var(--bg-soft); border-radius: var(--r-md);
  border-right: 4px solid var(--teal); margin-bottom: 24px;
}
.def-card__answer strong { color: var(--dark); }
.def-card__diffs { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; margin-top: 24px; }
@media (max-width: 768px) { .def-card__diffs { grid-template-columns: 1fr; } .def-card { padding: 32px 24px; } }
.def-diff {
  padding: 20px; background: #fff; border: 1px solid var(--line);
  border-radius: var(--r-md);
}
.def-diff__num {
  display: inline-block; width: 30px; height: 30px; border-radius: 50%;
  background: var(--dark); color: var(--off);
  font-family: var(--f-num); font-weight: 700; font-size: 13px;
  display: flex; align-items: center; justify-content: center;
  margin-bottom: 12px;
}
.def-diff h3 { font-family: var(--f-head); font-weight: 600; font-size: 15px; color: var(--dark); margin-bottom: 8px; }
.def-diff p { font-size: 14px; color: var(--muted); line-height: 1.7; }

/* BLOCK 03 — Platform Matrix (EXCLUSIVE CONTENT) */
.platform-wrap {
  background: #fff; border-radius: var(--r-xl);
  padding: 40px; border: 1px solid var(--line);
  box-shadow: var(--shadow-sm); overflow-x: auto;
}
@media (max-width: 768px) { .platform-wrap { padding: 24px 16px; } }
.platform-table {
  width: 100%; min-width: 700px;
  border-collapse: separate; border-spacing: 0;
  font-size: 14.5px;
}
.platform-table th {
  background: var(--dark); color: var(--off);
  padding: 16px 14px; text-align: right;
  font-family: var(--f-head); font-weight: 600; font-size: 14px;
}
.platform-table th:first-child { border-radius: 0 var(--r-md) var(--r-md) 0; }
.platform-table th:last-child { border-radius: var(--r-md) 0 0 var(--r-md); }
.platform-table td {
  padding: 16px 14px; border-bottom: 1px solid var(--line);
  vertical-align: top; line-height: 1.55;
}
.platform-table tbody tr:last-child td { border-bottom: 0; }
.platform-table tbody tr:hover { background: var(--bg-soft); }
.platform-table td:first-child {
  font-weight: 700; color: var(--dark); white-space: nowrap;
  background: var(--bg-soft);
}
.platform-badge {
  display: inline-block; padding: 3px 10px; border-radius: 99px;
  font-family: var(--f-num); font-size: 11px; font-weight: 600;
  margin-top: 4px;
}
.pb-hot { background: #FEE2E2; color: #991B1B; }
.pb-warm { background: #FEF3C7; color: #92400E; }
.pb-cool { background: #DBEAFE; color: #1E40AF; }
.pb-good { background: #D1FAE5; color: #065F46; }

/* BLOCK 04 — MOH Rules Deep Dive */
.section--moh { background: var(--bg-soft); }
.moh-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
@media (max-width: 800px) { .moh-grid { grid-template-columns: 1fr; } }
.moh-col {
  background: #fff; border-radius: var(--r-lg);
  padding: 28px; border: 1px solid var(--line);
}
.moh-col--do { border-right: 5px solid var(--green); }
.moh-col--dont { border-right: 5px solid var(--red); }
.moh-col__label {
  display: inline-flex; align-items: center; gap: 8px;
  font-family: var(--f-num); font-size: 12px; font-weight: 700;
  letter-spacing: 1.5px; text-transform: uppercase; margin-bottom: 16px;
}
.moh-col--do .moh-col__label { color: var(--green); }
.moh-col--dont .moh-col__label { color: var(--red); }
.moh-col h3 {
  font-family: var(--f-head); font-weight: 700; font-size: 20px;
  color: var(--dark); margin-bottom: 16px;
}
.moh-rule {
  padding: 14px 0; border-top: 1px solid var(--line);
}
.moh-rule:first-of-type { border-top: 0; padding-top: 0; }
.moh-rule__title {
  font-weight: 600; font-size: 15px; color: var(--dark); margin-bottom: 6px;
  display: flex; align-items: center; gap: 8px;
}
.moh-rule__icon {
  width: 20px; height: 20px; border-radius: 50%; flex-shrink: 0;
  display: flex; align-items: center; justify-content: center;
  font-weight: 700; font-size: 12px; color: #fff;
}
.moh-col--do .moh-rule__icon { background: var(--green); }
.moh-col--dont .moh-rule__icon { background: var(--red); }
.moh-rule__example {
  font-size: 13.5px; color: var(--muted); line-height: 1.7;
  padding: 8px 12px; background: var(--bg-soft); border-radius: var(--r-sm);
  margin-top: 6px; font-family: var(--f-num); direction: rtl;
}

.moh-source {
  margin-top: 24px; padding: 16px 20px;
  background: rgba(201, 163, 78, 0.1); border: 1px solid rgba(201, 163, 78, 0.3);
  border-radius: var(--r-md); font-size: 13px; color: var(--dark); line-height: 1.7;
  text-align: center;
}

/* BLOCK 05 — Conversion Funnel */
.funnel {
  max-width: 900px; margin: 0 auto;
  position: relative;
}
.funnel-stage {
  display: grid; grid-template-columns: 120px 1fr 180px;
  gap: 20px; align-items: center;
  padding: 24px; margin-bottom: 12px;
  background: #fff; border-radius: var(--r-lg);
  border: 1px solid var(--line);
  position: relative;
}
@media (max-width: 800px) {
  .funnel-stage { grid-template-columns: 1fr; text-align: right; padding: 20px; }
}
.funnel-stage__badge {
  font-family: var(--f-num); font-weight: 700; font-size: 12px;
  letter-spacing: 1.5px; padding: 6px 12px; border-radius: 99px;
  text-align: center; width: fit-content;
}
.funnel-stage--tofu .funnel-stage__badge { background: #DBEAFE; color: #1E40AF; }
.funnel-stage--mofu .funnel-stage__badge { background: #FEF3C7; color: #92400E; }
.funnel-stage--bofu .funnel-stage__badge { background: #D1FAE5; color: #065F46; }

.funnel-stage__body h3 {
  font-family: var(--f-head); font-weight: 700; font-size: 18px;
  color: var(--dark); margin-bottom: 6px;
}
.funnel-stage__body p { font-size: 14.5px; color: var(--muted); line-height: 1.65; }
.funnel-stage__tactics {
  display: flex; flex-direction: column; gap: 6px;
  font-family: var(--f-num); font-size: 12.5px; color: var(--dark-deep);
}
.funnel-stage__tactics span {
  padding: 4px 10px; background: var(--bg-soft);
  border-radius: var(--r-sm); line-height: 1.4;
}

.funnel-arrow {
  width: 0; height: 0; margin: 8px auto;
  border-left: 14px solid transparent;
  border-right: 14px solid transparent;
  border-top: 12px solid var(--teal);
}

/* BLOCK 06 — KPIs with Formulas */
.section--kpis { background: var(--dark); color: var(--off); position: relative; }
.section--kpis::before {
  content: ''; position: absolute; inset: 0;
  background-image: radial-gradient(circle at 20% 10%, rgba(86,176,172,.15) 0%, transparent 50%);
  pointer-events: none;
}
.section--kpis > * { position: relative; z-index: 1; }
.section--kpis .sect-title h2 { color: var(--off); }
.section--kpis .sect-title h2 em { color: var(--teal-lt); }
.section--kpis .sect-title p { color: rgba(245,255,254,.75); }
.section--kpis .sect-title__eyebrow { color: var(--teal-lt); }

.formula-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; max-width: 960px; margin: 0 auto; }
@media (max-width: 800px) { .formula-grid { grid-template-columns: 1fr; } }

.formula {
  background: rgba(245, 255, 254, 0.04);
  border: 1px solid rgba(86, 176, 172, 0.25);
  border-radius: var(--r-lg); padding: 28px;
}
.formula__name {
  font-family: var(--f-mono); font-size: 11px; font-weight: 600;
  color: var(--teal-lt); letter-spacing: 2px; margin-bottom: 8px;
}
.formula__title {
  font-family: var(--f-head); font-weight: 700; font-size: 19px;
  color: var(--off); margin-bottom: 14px;
}
.formula__eq {
  font-family: var(--f-mono); font-size: 14.5px;
  padding: 14px 16px; background: rgba(0, 0, 0, 0.2);
  border-radius: var(--r-sm); color: var(--teal-lt);
  margin-bottom: 14px; direction: ltr; text-align: left;
  line-height: 1.7; overflow-x: auto;
}
.formula__eq span { color: var(--gold); }
.formula__example {
  font-size: 13.5px; color: rgba(245, 255, 254, 0.75);
  line-height: 1.7; padding-top: 14px;
  border-top: 1px solid rgba(86, 176, 172, 0.15);
}
.formula__example strong { color: var(--teal-lt); font-family: var(--f-num); }

/* BLOCK 07 — Content Calendar Sample */
.calendar {
  background: #fff; border-radius: var(--r-xl);
  padding: 40px; border: 1px solid var(--line);
  box-shadow: var(--shadow-sm);
}
@media (max-width: 768px) { .calendar { padding: 24px 16px; } }
.cal-header {
  display: flex; justify-content: space-between; align-items: center;
  gap: 16px; flex-wrap: wrap; margin-bottom: 28px;
  padding-bottom: 20px; border-bottom: 2px solid var(--line);
}
.cal-header h3 {
  font-family: var(--f-head); font-weight: 700; font-size: 20px; color: var(--dark);
}
.cal-header__meta {
  font-family: var(--f-num); font-size: 12px; color: var(--muted);
  letter-spacing: 1px;
}
.cal-grid {
  display: grid; grid-template-columns: 100px 1fr 1fr 1fr;
  gap: 1px; background: var(--line);
  border-radius: var(--r-md); overflow: hidden;
}
@media (max-width: 700px) {
  .cal-grid { grid-template-columns: 80px 1fr; }
  .cal-grid > .cal-cell:nth-child(5n+3),
  .cal-grid > .cal-cell:nth-child(5n+4),
  .cal-grid > .cal-cell:nth-child(5n+5) { display: none; }
}
.cal-cell {
  background: #fff; padding: 12px 14px;
  font-size: 13px; line-height: 1.5;
}
.cal-cell--head {
  background: var(--dark); color: var(--off);
  font-family: var(--f-head); font-weight: 600; font-size: 13px;
  padding: 14px;
}
.cal-cell--week {
  background: var(--bg-soft); color: var(--dark-deep);
  font-family: var(--f-num); font-weight: 700; font-size: 12px;
  letter-spacing: 1px; text-align: center;
  display: flex; align-items: center; justify-content: center;
}
.cal-cell strong { color: var(--dark); font-weight: 600; display: block; font-size: 13.5px; margin-bottom: 2px; }
.cal-cell small { color: var(--muted); font-size: 11.5px; font-family: var(--f-num); }

.cal-note {
  margin-top: 24px; font-size: 14px; color: var(--muted);
  line-height: 1.75; padding: 16px; background: var(--bg-soft);
  border-radius: var(--r-md); border-right: 3px solid var(--teal);
}

/* BLOCK 08 — AI Marketing Stack */
.section--ai { background: var(--bg-soft); }
.stack-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 16px; }
.stack-item {
  background: #fff; border-radius: var(--r-lg);
  padding: 24px; border: 1px solid var(--line);
  transition: transform 0.2s, box-shadow 0.2s;
}
.stack-item:hover { transform: translateY(-2px); box-shadow: var(--shadow-md); border-color: var(--teal); }
.stack-item__tag {
  display: inline-block; padding: 4px 10px; border-radius: 99px;
  font-family: var(--f-num); font-size: 10.5px; font-weight: 600;
  background: var(--bg-soft); color: var(--dark-deep);
  letter-spacing: 1px; margin-bottom: 12px;
}
.stack-item__icon {
  width: 44px; height: 44px; border-radius: var(--r-md);
  background: var(--dark); color: var(--teal-lt);
  display: flex; align-items: center; justify-content: center;
  margin-bottom: 14px; font-family: var(--f-mono); font-weight: 700; font-size: 15px;
}
.stack-item h3 {
  font-family: var(--f-head); font-weight: 700; font-size: 16.5px;
  color: var(--dark); margin-bottom: 8px; line-height: 1.3;
}
.stack-item p { font-size: 13.5px; color: var(--muted); line-height: 1.7; margin-bottom: 10px; }
.stack-item__tools {
  font-family: var(--f-num); font-size: 11.5px; color: var(--dark-deep);
  padding-top: 10px; border-top: 1px dashed var(--line);
}
.stack-item__tools strong { color: var(--dark); }

/* BLOCK 09 — Marketing Results (mini, links to cases.html) */
.results {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px;
}
@media (max-width: 800px) { .results { grid-template-columns: 1fr; } }
.result-card {
  background: #fff; border-radius: var(--r-lg);
  border: 1px solid var(--line); padding: 28px;
  position: relative; transition: all 0.2s;
}
.result-card:hover { border-color: var(--teal); transform: translateY(-2px); }
.result-card__tag {
  display: inline-block; padding: 4px 10px; border-radius: 99px;
  font-family: var(--f-num); font-size: 10.5px; font-weight: 600;
  background: var(--bg-soft); color: var(--dark-deep);
  margin-bottom: 16px; letter-spacing: 1px;
}
.result-card__metric {
  font-family: var(--f-num); font-size: 44px; font-weight: 700;
  color: var(--dark); line-height: 1; letter-spacing: -1px; margin-bottom: 6px;
}
.result-card__label {
  font-family: var(--f-head); font-weight: 600; font-size: 14.5px;
  color: var(--dark-deep); margin-bottom: 12px;
}
.result-card__desc { font-size: 13.5px; color: var(--muted); line-height: 1.7; margin-bottom: 16px; }
.result-card__link {
  display: inline-flex; align-items: center; gap: 6px;
  font-family: var(--f-num); font-size: 12.5px; font-weight: 600;
  color: var(--dark); border-bottom: 2px solid var(--teal);
  padding-bottom: 2px;
}
.result-card__link:hover { color: var(--teal); }

/* BLOCK 10 — FAQ */
.faq { max-width: 860px; margin: 0 auto; }
.faq-item {
  background: #fff; border: 1px solid var(--line);
  border-radius: var(--r-md); margin-bottom: 10px;
  transition: all 0.15s; overflow: hidden;
}
.faq-item[open] { border-color: var(--teal); box-shadow: var(--shadow-sm); }
.faq-item summary {
  padding: 18px 22px; cursor: pointer; list-style: none;
  display: flex; align-items: center; justify-content: space-between; gap: 16px;
  font-family: var(--f-head); font-weight: 600; font-size: 16px;
  color: var(--dark); line-height: 1.5;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
  content: '+'; width: 28px; height: 28px; border-radius: 50%;
  background: var(--bg-soft); color: var(--dark);
  display: flex; align-items: center; justify-content: center;
  font-size: 18px; font-weight: 400; flex-shrink: 0;
  transition: all 0.2s;
}
.faq-item[open] summary::after { content: '−'; background: var(--teal); }
.faq-item[open] summary { border-bottom: 1px solid var(--line); }
.faq-item__answer {
  padding: 18px 22px; font-size: 15px; line-height: 1.85;
  color: var(--ink); background: var(--bg-soft);
}
.faq-item__answer strong { color: var(--dark); }

/* BLOCK 11 — Marketing Audit CTA */
.audit-cta {
  background: linear-gradient(135deg, var(--dark) 0%, var(--dark-deep) 100%);
  color: var(--off); border-radius: var(--r-xl);
  padding: 56px 48px; position: relative; overflow: hidden;
  display: grid; grid-template-columns: 1.3fr 1fr; gap: 40px; align-items: center;
}
@media (max-width: 800px) {
  .audit-cta { grid-template-columns: 1fr; padding: 40px 28px; gap: 32px; }
}
.audit-cta::before {
  content: ''; position: absolute; inset: 0;
  background-image: radial-gradient(circle at 80% 20%, rgba(201,163,78,.12) 0%, transparent 50%);
  pointer-events: none;
}
.audit-cta > * { position: relative; z-index: 1; }
.audit-cta__label {
  font-family: var(--f-num); font-size: 11.5px; font-weight: 600;
  color: var(--gold); letter-spacing: 2px; text-transform: uppercase; margin-bottom: 14px;
}
.audit-cta h2 {
  font-family: var(--f-head); font-weight: 700; font-size: clamp(24px, 3.5vw, 36px);
  line-height: 1.2; margin-bottom: 16px;
}
.audit-cta > div > p {
  font-size: 16px; color: rgba(245, 255, 254, 0.8); line-height: 1.8; margin-bottom: 24px;
}

.audit-list {
  background: rgba(245, 255, 254, 0.05);
  border: 1px solid rgba(86, 176, 172, 0.2);
  border-radius: var(--r-lg); padding: 24px;
}
.audit-list h4 {
  font-family: var(--f-head); font-weight: 600; font-size: 14px;
  color: var(--teal-lt); letter-spacing: 1px; margin-bottom: 14px;
}
.audit-list ul { list-style: none; }
.audit-list li {
  padding: 8px 0; border-bottom: 1px solid rgba(86, 176, 172, 0.1);
  font-size: 13.5px; color: rgba(245, 255, 254, 0.85); line-height: 1.5;
  display: flex; align-items: flex-start; gap: 8px;
}
.audit-list li:last-child { border-bottom: 0; }
.audit-list li::before {
  content: '✓'; color: var(--teal-lt); font-weight: 700; flex-shrink: 0;
}

.disclaimer {
  max-width: 760px; margin: 24px auto 0;
  font-size: 12.5px; color: var(--muted); line-height: 1.7; text-align: center;
  padding: 16px; background: var(--bg-soft); border-radius: var(--r-sm);
}

/* Footer */
.footer { background: var(--dark); color: var(--off); padding: 64px 0 28px; }
.footer__grid {
  display: grid; grid-template-columns: 2fr 1fr 1fr 1fr; gap: 32px; margin-bottom: 36px;
}
@media (max-width: 800px) { .footer__grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 500px) { .footer__grid { grid-template-columns: 1fr; } }
.footer__col h4 {
  font-family: var(--f-head); font-weight: 600; font-size: 14px;
  color: var(--teal-lt); margin-bottom: 14px;
}
.footer__col ul { list-style: none; }
.footer__col li { margin-bottom: 8px; }
.footer__col a { color: rgba(245, 255, 254, 0.72); font-size: 13.5px; transition: color 0.15s; }
.footer__col a:hover { color: var(--teal-lt); }
.footer__brand-desc { color: rgba(245, 255, 254, 0.7); font-size: 13.5px; line-height: 1.7; margin: 12px 0; max-width: 340px; }
.footer__contact { font-size: 13px; color: rgba(245, 255, 254, 0.7); line-height: 2; }
.footer__contact strong { color: var(--off); }
.footer__bottom {
  border-top: 1px solid rgba(86, 176, 172, 0.15); padding-top: 20px;
  display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap;
  font-size: 12px; color: rgba(245, 255, 254, 0.55);
}

/* WhatsApp */
.wa-float {
  position: fixed; bottom: 20px; left: 20px; z-index: 40;
  width: 58px; height: 58px; border-radius: 50%; background: #25D366;
  display: flex; align-items: center; justify-content: center;
  box-shadow: 0 4px 20px rgba(37, 211, 102, 0.4); transition: transform 0.2s;
}
.wa-float:hover { transform: scale(1.08); }
.wa-float svg { width: 30px; height: 30px; color: #fff; }

:focus-visible { outline: 3px solid var(--teal); outline-offset: 2px; border-radius: 4px; }
@media (prefers-reduced-motion: reduce) { * { animation-duration: 0.01ms !important; transition-duration: 0.01ms !important; } }

/* ===== next style block ===== */

.sticky-cta-mm {
    display: none;
    position: fixed; bottom: 0; right: 0; left: 0; z-index: 50;
    background: var(--bg); border-top: 1px solid rgba(86,176,172,0.2);
    padding: 10px 14px; gap: 8px;
    box-shadow: 0 -4px 20px rgba(3,64,58,0.1);
  }
  .sticky-cta-mm a {
    flex: 1; display: flex; align-items: center; justify-content: center; gap: 8px;
    padding: 13px; border-radius: 10px;
    font-family: 'IBM Plex Sans Arabic', sans-serif; font-weight: 700; font-size: 14px;
    text-decoration: none;
  }
  .sticky-cta-mm .wa { background: #25D366; color: #fff; }
  .sticky-cta-mm .audit { background: var(--dark, #03403A); color: var(--bg); }
  @media (max-width: 700px) {
    .sticky-cta-mm { display: flex; }
    body { padding-bottom: 70px; }
  }